Freo Group is always striving for excellence and one initiative where Freo is certainly progressing in is caring for its most valued asset – employees. Executive General Manager Shared Services, Don Gordon believes that there are many advantages to demonstrating care and compassion towards employees including becoming an employer of choice. "When a company takes the time to help employees with issues they are having at work or at home, employees will become more comfortable and secure with their employer, which in a tightening labour market means that you are more likely to retain your staff."

Freo Group is a 'caring' employer and this can be demonstrated with the implementation of its Employee Assistance Program (EAP), a free, anonymous counselling program offered to all employees. From a HSE perspective, the company believes that if we can help people avoid the distractions that inevitably come from issues they may be dealing with away from work, then they are likely to achieve better personal outcomes at work.

Don Gordon believes that if Freo Group offer a consistent and authentic concern for employee's welfare, we will certainly develop a high amount of trust in our employees, which they will then hopefully tell their friends and family about their positive working environment and encourage them to seek opportunities with the company. With a tightening labour market Freo Group are not only experiencing a staff turnover well below industry standards but they are also able to fill vacant positions from employment enquiries from the website alone.